During this month at the Cartoon Network Confidential, "Cartoon Network's best originals and outrageous animated shorts for discriminating adults" in New York City, an upcoming episode of Space Ghost Coast to Coast titled "Kentucky Nightmare", the stealth pilots from December, Captain Linger, and an episode of Home Movies were screened for free.The screening was part of the Toyota Comedy Festival.Admission fee is 75% off regular admission prices Groups of 20 guests purchasing tickets in one transaction are eligible to receive a 10% discount on admission.
In 2005, the block was granted its own Nielsen ratings report from Cartoon Network due to targeting a separate demographic.
The block features stylistically varied animated and live-action shows including original programming, syndicated series mainly consisting of Fox animated programming, short films, original video animation, and anime, generally with minimal or no editing for content.
Debuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and was established as alternative programming during the late night hours when Cartoon Network's primary target audience, children between the ages of 7–16, (now the target is a smaller range about 7-13) would normally be sleeping.
Much of Adult Swim's general content is known for their experimental, risqué, unorthodox, crude, dry, and improvisational humor, along with purposefully cheap-looking animation, and often bizarre presentation.
On Saturday July 21, 2001, the Space Ghost Coast to Coast panel at San Diego Comic Con had a trivia game in which the winners won a promotional CD that had the theme songs to the upcoming Adult Swim Shows.