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Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.

On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.

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Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.

Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.

However, taking into account data-based conclusions may enhance your chances.

I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life.

“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.